The experts discuss the ABC's of winning a political election

You’re ready to run for elective office.
You have some money saved for that rainy day. Your parents have some cash and are willing to fund your entry into the public sector. Great ideas? Never had a shortage of those, right?

Your CPA practice is doing ok, but, expect it to boom once you are elected to that position and even more so, when you hit the next level up.

Friends are in the industry. One buddy is a pollster, another knows a bit about political advertising. It’s now, or never so, you’re ready for NOW.

You figure, running and winning that first or next political office is as easy as A B C. 

Where to begin?

This is probably the mindset of so many people trying to break into politics as a candidate. The facts might change here and there.

Perhaps your family is well-known in the area and getting accepted would not be a major financial undertaking. Or, possibly, you have worked on other campaigns, know some of the ropes and ready to rocket off into the election solar system. Or, your ready to make the next climb, be a bigger fish in a bigger ocean, that is, you want to move to the next political level. Or, it’s time to run for re-election and while you didn’t have much competition the first and only time you ran for the seat you currently hold, the world is taking a different turn.

One of your close associates seeks public office and is eyeing a seat--yours. 

So, who do you call?

These were some of the issues we discussed when political consultant James P. Farwell, UNO professor Ed Chervenak and former Appellate Judge John Williams and I discussed the the type of advice they give to a potential political candidate. Farwell, answered te question from the perspective of a consultant, Chervenak as a pollster and Williams as a candidate.

As a tease, here are just a few comments from this discussion:

Where are you gonna get the votes that you need for us to make the run off or to win a runoff. So that's number one. If you don't know where you're gonna go and who you're going to appeal to, and what's your target audiences are, it doesn't make any difference.
it depends on the level of resources that they have and usually what I would suggest to a candidate is they first do a focus group as opposed to a poll and then get a sense of what people are thinking about.

You need to look at your district and before you shell out a lot of money, do you fit the kind of profile of somebody that that area would want? Whether it's statewide, congressional seat or your district.

The excerpts above were extracted from part two of our video webinar discussion. Read the rest of this this interview segment and perhaps watch the video segment, clicking here to read Running for political office? Slow down and think! Farwell, Chervenak, Williams advise.

Want to subscribe to the entire 51-minute interview discussion with Chervenak, Farwell and Williams? Webinar Click here.

Or, subscribe to any or all of our completed webinars  below at great prices.  We discussed a variety of issues such as campaign fundraising, campaign media and getting ready for the elections basics. 


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